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Malloves Jewelers raising funds for wounded heroes through bracelets

Malloves Jewelers raising funds for wounded heroes through bracelets

Published: Wednesday, April 11, 2012; Last Updated: Wednesday, April 11, 2012 1:34 AM EDT


MIDDLETOWN — Malloves Jewelers is reaching out to help support wounded veterans and their families through a campaign called From Soldier To Soldier.

Malloves is offering a designer version of the “survival and friendship” bracelet worn by many U.S. and allied soldiers in Iraq and Afghanistan, and part of the proceeds from sales of the bracelet will be donated to veterans organizations, store owners said in a statement.

For every bracelet sold in Middletown, $20 will be donated to Homes For Our Troops and other organizations supporting returning wounded veterans and their families. The campaign is part of a national effort to raise funds for veterans’ aid organizations and bring attention to the special needs of returning heroes.

“We are very pleased to partner with Malloves Jewelers in support of this unifying cause,” said Niels Christiansen, CEO of LovelinksAmerica, the Massachusetts company behind the national campaign. “From Soldier To Soldier is neither pro nor anti war. It is pro our young men and women who put their lives on the line for our country and made horrific sacrifices. It is about the survival, friendship and commitment symbolized by these bracelets.”

The bracelets in the field are braided by the soldiers with parachute cord. They are known as survival bracelets because they can be unraveled and the paracord can be used for many purposes in a pinch. They are also exchanged among the soldiers as friendship bracelets. Often a uniform button is sewn on and used as the clasp.

The designer version has a sterling silver clasp shaped like a uniform button and is tightly braided. Sterling silver and gold-plated sterling silver heart clasps with and without a small diamond are also available.

The button clasp symbolizes the uniform. The clasped bracelet symbolizes the bond among the soldiers that can never be broken. To some, each knot in the bracelet symbolizes a fallen hero.

The From Soldier to Soldier bracelets are handcrafted in the U.S.A. For more information, visit the store at 404 Main St., or call (860) 346-9204.




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