The times they are a changin’…
If someone told me a year ago that Malloves would carry a line of recycled metal, adjustable $28 bracelets with resemble something you could make with a coat hanger, I would have told you that you’re nuts. If you told me that we’d be selling them faster than candy apples at a carnival, I would have laughed hysterically. I’m not laughing now, but I am smiling… These bracelets are FANTASTIC.
First off, it’s called Alex and Ani… That’s Ah-Knee… NOT Annie. Alex and Ani is a positive energy company dedicated to creating products of funk while promoting consciousness and unity. It’s where Style and Consciousness co-exist. These adjustable, recycled metal bracelets are sweeping the Northeast with women grabbing them like potato chips at a party… no one can have just one bracelet.
I met a good friend of Alex and Ani’s owner and designer Carolyn Rafaelian. She lovingly refers to Carolyn as a “Mystical Witch” who relies on numerology to open her new lines. (Hey, whatever works!) Carolyn named her company after her two oldest daughters. As the sales boomed, she kept a deep focus on spirituality believing one can infuse thought into material to recognize one’s power and unique essence in their everyday wear. Rafaelian believes in the power these symbols possess to expresses awareness, empowerment, and inner beauty. “Take the inner journey” Rafaelian says, “the rewards are great.”